The #1 e-commerce brotherhood · Now open

Welcome to the brotherhood built for winners.

JustScale is where serious operators build profitable e-commerce stores — together. Real wins. Real rooms. Real results. Join free, grow into the room.

Join the brotherhood — free → Work with us 1:1 →
M
L
A
R
S
500+ operators already inside · ★★★★★
500+Operators inside
€15M*Career store revenue
100+1:1 students
★ 4.9Member rating
*combined career revenue across founders' brands
How it works · 30 seconds

From Instagram to your
first real win.

No friction. No 14 onboarding emails. You're inside the room within 60 seconds and shipping inside 30 days.

01

Click the link

Tap the button. Land on Whop. Free account in 60 seconds. No card.

— 1 minute
02

Meet the room

Get inside the brotherhood. Daily wins, ad breakdowns, founder posts, live calls.

— Day 1
03

Pick your tier

When you're ready to go deeper, speak to the team. Foundation, Implementation, or 1:1.

— When ready
04

Ship and win

30-Day Launch Sprint or 1:1 work with the team. Either way, you walk out with a real store and real revenue.

— 30 days
AI · Inside JustScale

While others Google it, our members build it with AI.

18 videos. Real workflows. The exact AI stack we use to run our stores faster than anyone competing manually.

01

18 Video Modules

From store setup to ad research — every workflow recorded, ready to apply the same day.

02

Real Operator Stack

Claude, Claude Code, Claude Cowork. The exact tools Kay uses daily to run multiple 6-figure brands simultaneously.

03

Unfair Advantage

Your competitors are still doing manually what our members automate in minutes. That gap compounds fast.

Get access — join free →
Real members · Real wins

The wins wall.
Updated weekly.

We don't post fake screenshots. These are members in the room right now, hitting numbers they couldn't hit alone. Your name belongs here next.

Shopify revenue
Shopify · Oct full monthLive
Two years of trying alone, nothing worked. €220k in my first full month after joining JustScale. Forever grateful to Kay — this brotherhood literally changed my life brother. 🙏
L
Lars
Amsterdam · Branded dropshipping
Scaled
€212k
€212k in 6 months on my branded ds store. CVR went from 0.8 to 3.4% after Sam rebuilt my offer page on a Zoom call. Cannot thank Sam enough — legend.
M
Maximilian
Munich · Branded dropshipping
Shopify daily revenue
Shopify · YesterdayLive
$1,447 in a single day on my branded ds store. I had no clue what I was doing before this room. Huge thanks to Solomon — bro changed everything for me.
F
Felix
Berlin · Dropshipping
Sprint completer
€38,400
First branded ds store ever. Launched in 30 days from zero with the Sprint. Massive love to Josh and the brotherhood — couldn't have done this alone.
T
Tom
Manchester · Branded dropshipping
Shopify $19k single day
Shopify · Single dayLive
$19,253 in 24 hours. Genuinely speechless. Thank you Solomon for the AOV stack you helped me build — every order is hitting 3+ items. Couldn't have done this without you bro.
M
Marc
Rotterdam · Branded dropshipping
Shopify 10,000 sales plate
Shopify · 10k sales trophyLive
Just got the Shopify plate in the mail. 10,000 sales on a brand that didn't exist 6 months ago. Thank you Kay for everything brother — none of this happens without you.
L
Luis
Mexico · Branded dropshipping
Shopify daily update
Daily update · @Kay · $5,286Live
Was making good money with general dropshipping but wanted a real brand. Contacted Kay and we built one in the US together — now doing 6 figures a month, consistent. Forever grateful brother. 🙏
K
Kevin
Munich · Branded dropshipping
When you join

Everything you need to actually win.

No 47-hour course you'll never finish. No mindset videos from 2021. Just the people, the playbooks and the room that makes things happen.

01

Live sessions, weekly

Bring your store, your ad account, your offer — leave with the next move written down. One live session every week.

02

The brotherhood

A private Discord with operators in your timezone, your stage, your niche. Active 24/7. The room is the cheat code.

03

Operators in the room

Real operators currently building, inside the room. You ask. They answer. Personally.

04

The Playbooks

Internal SOPs we use in our own brands: product research, creative testing, offer construction, funnel teardowns. Updated monthly.

05

Personal teardowns

Submit your store. Get a 20-minute personal video teardown from a founder. No theory. Just fixes.

06

Done-with-you builds

At higher tiers, we get inside your store with you. Real screen shares. Real keyboards. Real outcomes.

Pick your level

Start free.
Grow into the room.

Three doors into the brotherhood. Start where you are. No prerequisites. No upsell games.

00
Free

Whop Community

Where the journey begins. Get inside the brotherhood, completely free. No card. No catch.

  • Daily content & founder insights
  • Real student wins, posted live
  • Ad breakdowns & creative frameworks
  • Discord access
Join free →
01
Membership

Foundation

The complete beginner-to-launch programme. Five months of structured modules — zero to a live store.

  • Full curriculum, unlocked progressively
  • Product, store build, ads, data
  • Foundation Discord + monthly live calls
  • Templates, frameworks, suppliers
Get Foundation →
MOST PICKED
02
Membership

Implementation

Stop learning. Start doing. Built around the 30-Day Launch Sprint — idea to launch in a single month.

  • The 30-Day Launch Sprint
  • Full Foundation curriculum included
  • Weekly live group sessions
  • Private community of builders
Start the Sprint →
Want to go further?

Work with us, 1:1.

Three private programmes. Application only. You'll be working directly with the team, on your store, your data, your decisions. The conversation starts here.

Apply now →
Application only · Team responds within 24 hours · Questions? DM @kay.kh7 or @joshcaprino
03
Growth Your own plan. Weekly private sessions. Slack support between calls. For operators who've launched and want to grow faster.
04
Advanced Operator For store owners already generating revenue. High-touch, high-expectation. Strategic input on scaling, team and creative systems.
05
Founder Advisory The most senior seat at the table. CEO-level strategy on brand, structure, team and long-term value. By invitation only.
Real students · Real stories

Hear it from the brotherhood.

No paid actors. No fake transformations. These are members from inside the room.

Luis · Mexico 1st car at 19
L
Luis
Mexico · 19 · Branded dropshipping
I'm 19. Three months working 1:1 with Kay and I bought my first car straight off the lot — paid in full from my dropshipping store. This room changed my life.
Sven · Netherlands $5k days
S
Sven
29 · Netherlands
Came from high-ticket sales making good money, but I wanted real freedom — so I went all-in on ecom. Struggled for a while. After working 1:1 with coach Solomon I hit $5k days on a one-product store.
Stan · Netherlands $3.5k days · 20% profit
S
Stan
26 · Netherlands
I was a physical therapist chasing real freedom, so I jumped into general dropshipping with zero experience. A few weeks working 1:1 with Josh and I'm doing $3.5k days at 20% profit.
Inside the brotherhood · Right now

A live look at the room.

wins
413 online
L
Lars Sprint
2m ago
just hit my first €10k week on the branded ds store 🥲 the call where you guys ripped my hook apart was the unlock. brotherhood for life
K
Kay Founder
4m ago
LFG Lars 👑 send me your next angle, I want to look at it before you push budget. Proud of you brother.
M
Maximilian
11m ago
CVR went from 0.8% to 3.4% after josh rebuilt my offer page on the 1:1. literally same traffic. same product. madness
J
Josh Founder
14m ago
Crazy bro! Guys what do you want us to talk about in the next Lesson?
K
Kevin Sprint
22m ago
FIRST SALE EVER on my branded ds store 😭 €87. doesn't matter. it works. it actually works.
Why operators pick JustScale

Not another Discord.
Not another course.

Other communities

  • 47-hour video courses you'll never finish
  • "Mentors" who are 19 with one screenshot
  • Discords where nobody actually answers
  • Mindset content instead of execution
  • Fake guru lifestyles, no real revenue
  • You're alone the moment you get stuck

Inside JustScale YOU

  • Live execution calls every week
  • Founders inside the room, daily
  • Real operators with €15M+ in stores
  • Done-with-you builds at higher tiers
  • Personal store teardowns from founders
  • A brotherhood that won't let you quit
Built by operators · Not gurus

Meet the founders.

JustScale isn't run by retired influencers. It's run by two operators actively building and scaling brands — and bringing the room along for it.

Kay
K
Co-Founder · Branded Dropshipping
Kay
Operator building and scaling branded dropshipping stores out of Dubai. Kay runs JustScale alongside Josh — same work, same trenches. No theory, no retired influencer act — just what he's doing in his own stores right now.
Josh
J
Co-Founder · Branded & General Dropshipping
Josh
Operator running branded and general dropshipping stores in parallel. Josh runs JustScale alongside Kay — same work, same trenches. Everything he teaches is pulled directly from the stores he's scaling this week.
Honest answers

Things you're already thinking.

How do I actually get started?+
Click the button. Join the free Whop community. It costs nothing and gives you a real feel for the room, the energy and the quality of what we put out. From there, if you want a structured programme, speak to the team and we'll point you to the tier that fits your stage.
How much do the paid tiers cost?+
Foundation and Implementation are memberships you can join through Whop. Growth, Advanced Operator and Founder Advisory are 1:1 programmes — application based, with pricing shared in conversation because the right fit matters more than a checkout. DM @kay.kh7 or @joshcaprino on Instagram and we'll talk.
I've never sold anything online. Is this for me?+
You're exactly who Foundation and the 30-Day Launch Sprint are built for. Five months of structured modules unlocked progressively, with a community of people in the same place as you. Most of our best stories started with a Shopify trial and nothing else.
I'm already running a store. Is there anything in here for me?+
Yes — and you should be looking at Growth or Advanced Operator. Stores in the early-revenue stage usually have one bottleneck (offer, creative, or funnel) and 1:1 work with the team collapses the time it takes to find it.
Is JustScale a course?+
No. JustScale is a community plus structured curriculum plus live sessions plus, at higher tiers, direct 1:1 work with the team. The curriculum is part of it — but the room and the 1:1 work are what move the needle.
Can I really start free?+
Yes. Free means free. No card. No catch. The Whop community gives you daily content, ad breakdowns, founder insights and the Discord. We'd rather you join, get value, and grow into a paid tier when you're ready than gate the door.
How is this different from every other Discord?+
Two real operators inside daily. €15M+ in combined career store revenue between them. Live sessions where you bring your store, not your motivation. Done-with-you builds at higher tiers. And a brotherhood that genuinely shows up for each other — not a graveyard of read-only channels.

Your seat in the
brotherhood is open.

Click the button. Get inside. See what the room actually feels like. If it's not for you, walk away — it costs nothing.

Join free now → DM us on Instagram
For operators · By operators · Built in Dubai
Join the brotherhood — free →